Ebdaa Flow
Brand guidelines for partners, media, and creative teams.
Color Palette
All colors use the oklch color space for perceptually uniform results across devices.
oklch(0.66 0.2 30)CTAs, key actions, energy
oklch(0.55 0.22 300)AI features, highlights
oklch(0.72 0.16 75)Badges, tips, warmth
oklch(0.99 0.005 80)Page background
oklch(0.18 0.03 280)Headings, body text
oklch(0.96 0.01 80)Subtle fills, separators
Typography
Two-type system: Space Grotesk for expressive headlines, Inter for readable body copy.
Creative Energy
Space Grotesk — Bold, modern, slightly geometric. Use for page titles, section headers, and brand moments.
Inter is a neutral, highly legible typeface designed for screens. It pairs cleanly with Space Grotesk and keeps interfaces readable at every size.
Inter — Neutral, legible, screen-optimized. Use for body text, labels, and UI copy.
Logo
The Ebdaa Flow mark combines a coral-to-violet flowing ribbon with the wordmark. Use it consistently across all touchpoints.

Primary Mark

Dark Background
EbdaaFlow
Small BadgeClear Space
Maintain a minimum exclusion zone around the logo so it remains visible and uncluttered.
LogoThe minimum clear space on all sides equals the height of the logo mark.
Do & Don't
Quick reference rules to keep the brand consistent and professional.
- Use the logo on light or dark backgrounds with sufficient contrast.
- Maintain clear space around the logo equal to the logo height on all sides.
- Use Space Grotesk for headlines and Inter for body copy.
- Apply the gradient direction from coral (top-left) to violet (bottom-right).
- Use the primary coral for primary actions and the violet for AI-related features.
- Stretch, rotate, or distort the logo in any way.
- Change the logo colors outside of the approved primary/secondary palette.
- Place the logo on busy or low-contrast backgrounds.
- Use decorative or script fonts for headings or body text.
- Apply the gradient in reverse direction or with unapproved colors.
Need assets or have questions?
Reach out to the Ebdaa Flow team for high-resolution logos, press kits, and partnership inquiries.